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Internet aesthetics are characterized and identifiable by their visual style. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective. They can also be used to create a sense of community and belonging among people who share the same interests. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram and TikTok, and often used by people to express their individuality and creativity.

An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it.